Designing Your Author Website with Style and Know-How
June 17, 2026
Hi, I’m HR Hegnauer.
My name is HR Hegnauer, and I run a design studio focused on dynamic websites and award-winning books. Over the past 19 years, I’ve designed hundreds of books while also building websites for authors, artists, and organizations. My work sits at the intersection of typography, storytelling, visual design, and digital experiences. I’m especially interested in how a project can move across forms, from print into digital spaces. As a Squarespace Circle Platinum Member, I work extensively with innovative web design strategies, but my approach is always rooted in the specific needs and sensibilities of the person or project at hand.
I also come to this work as a writer and poet. I hold an MFA in Writing & Poetics as well as an MBA in Business, and that combination shapes the way I think about design as both an artistic and communicative practice. Rather than thinking of a travelogue as simply documenting a trip, we’ll explore how design can help translate experience into a compelling visual and narrative form.
Tell me about you.
Where are you in thinking about your author website?
Hold up your fingers if you’re…
Let’s get started...
First, consider your needs and design aesthetics before thinking about your core pages:
Home
About
Books / Publications / Writing
Events & News
Contact
Blog
1: Home
Farid Matuk
faridmatuk.com
PART II: Purpose
#1: Describe your vision for the new website. What is the primary goal for this website?
What would need to happen for you to know it was successful?
1
Farid outlined 6 objectives for his website, ending on:
More than anything, it should look cool as hell and work really intuitively.
2
I want my website to aesthetically match and reflect the impact I aim to have with my writing and teaching.
Success to me would be a dynamic, innovative feeling and presentation of my classes / site that would attract students and clients.
2: About
Joy Sawyer
joyrouliersawyer.com
Serena Chopra
serenachopra.com
PART III: Your Viewers
#3: How do you want people to feel when they interact with your website?
1
Encouraged, motivated. To want to take a workshop or attend a retreat. Enlivened, hopeful or even happy.
I want them to feel like I'm a friend and that they'd want to sign up for my newsletter. I'd like to build trust and community.
2
The new website should be clean, attractive, user friendly, well-organized, and easy to maintain and update.
It should feel approachable, and is effective in relaying the breadth of my creative and scholarly work and teaching profession.
3: Books / Publications / Writing
Linda Russo
inhabitorypoetics.com
CAConrad
caconrad.com
PART IV: Style & Identity
Which of the following words best reflect you and your work?
1
Edgy
Innovative
Minimalist
Bold
Dynamic
Quirky
Ethereal
2
Dynamic
Artistic
Refined
Wild
Bold
Vibrant
4: Events & News
PART IV: Style & Identity
Which of the following words best reflect you and your work?
1
Edgy
Innovative
Minimalist
Bold
Dynamic
Quirky
Ethereal
2
Dynamic
Artistic
Refined
Wild
Bold
Vibrant
5: Contact
CAConrad
caconrad.com
Anne Waldman
annewaldman.org
PART IV: Style & Identity
Which of the following words best reflect you and your work?
1
Edgy
Innovative
Minimalist
Bold
Dynamic
Quirky
Ethereal
2
Dynamic
Artistic
Refined
Wild
Bold
Vibrant
6: Blog
Postcards from You
postcardsfromyou.org
Global Peace Initiative of Women (GPIW)
gpiw.org
PART VI: Website Analysis
Website you LOVE analysis
Please list a website that you love and explain why.
Think about why it appeals to you. Is it the functionality and/or aesthetics?
1
They are a small cool collaborative company I look at every season. It's not really the website design / flow I love (I think it actually needs some help), but I like the bright / interesting images on a white ground like a gallery. It is precise, but also funky. And, as a fashion house it feels welcoming and unpretentious.
2
Like the easy access to the information.
I like this photo gallery style. Maybe if a person doesn’t click on it, it still shows a short caption.
We love blues, teal, golden yellows, saffron, maroon. We don't prefer gray or black.